Discover the world of

Sync About It

It started with a music incubator, some European funds, one job quitting and two determined women

New revenue streams

Sync can get artists a fixed licensing fee for the usage and it can also generate extra revenues/royalties from collective management organisations, as well as gaining popularity and visibility which can translate into streams, views, increase in social media numbers and ticket buyers. And Eastern Europe is just starting to taste it.

One Goal

is to connect the people who make or own the music with the people who need it and thus opening the door to possible cooperation in the future.

But we are all tired of that "networking" word...So we want to offer real interactions, not only panels.

Opportunity

for independent songwriters and producers to take part in a songwriting camp where they can make music together, building new bridges and exploring new creative processes, will work on actual briefs from music supervisors and also have the chance to live pitch their works.

Meet the Team

An idea designed by

Co-Founder

Sync manager and A&R administrator at Global Records, one of the most prominent independent record labels in CEE. Andra has over 12 years of experience in several sectors of the music business including PR and communication, concert promotion, event organising (from music camps to music awards ceremonies), artist management, booking, A&R and sync. Some of the events include artists such as Placebo, The Hollywood Vampires, Slash, Metallica.

In the sync area she worked with clients such as Vodafone, Netflix, Sky TV Channel, About You, Amazon or Fashion Days. Andra has also been working for the past 10 years as a PR Manager for East European Comic Con. In 2023, together with Mastering the Music Business and Magma Agency (sync agency from the Netherlands), she put together a sync camp at Global Records with 30 participants and 7 studios active simultaneously.

Co-Founder

A Cultural Worker, Adina has a background of almost 9 years in advertising and more than 10 in film festivals, with clients ranging from Commercial (Pepsi, Mastercard) to more recently Cultural ones (SAGA festival, Neversea festival, One World Romania, film production houses). Pepsi was her introduction to the plethora of possibilities that can arise from a collaboration between artists and brands, while the following projects covered everything from 360 campaign to branding.

Her career also includes being part of the organising teams of film festivals - TIFF Romania being the most important in Romania, where she coordinated all musical events. Same for Alba Iulia Music & Film Festival, while for Les Films de Cannes a Bucarest, BIEFF or Anim’est she was a consultant on various matters, including production.

Music Consultant

He draws upon 30+ years’ experience working in the music industry with over half that time spent in various roles within music publishing.

Has held the following positions at these companies:

EMI Music – A&R Assistant
Sony Publishing – Scout and A&R Manager
A7 Music – Song Plugger
On The Fiddle Publishing (Levellers) – Catalogue Manager
Polar Patrol (Snow Patrol) – Director
Spirit/B-Unique – Creative Manager
13 Artists Publishing – General Manager

During his career he has signed and worked with: Levellers, Snow Patrol, Belle and Sebastian, Rae & Christian, Skint Publishing (Midfield General, Cut La Roc, Phats and Small, Super Collider), Bilk, Marcella Detroit, Kidda, Here We Go Magic, Johnny McDaid (Ed Sheeran, Example, Snow Patrol), Luke Temple, Nadine Shah, Kathryn Joseph, Gita Langley, JR Green, Declan O’Rourke, Thomas McLaughlin (Soak), Bo Bruce, Equador, Bry, Malpas, Marcus Mackay, Windsor Player, Node, Tired Pony, Psychedelic Porn Crumpets, Queen Zee, Bilk, Vryll Society and Shadowlark amongst others. Steve negotiated sub-publishing deals with Kobalt, Warner Chappell and Centric, and subsequently managed the relationships on a worldwide basis. Has been involved in licensing music to Bacardi, Namco Bandai, Warner Brothers, Jacobs Coffee, Westpac Bank and Fox 2000. In addition he’s procured many uses under the blanket license in the UK on shows such as Made In Chelsea and with Sky and BT Sport. The artists and writers Steve worked with have won Brit Awards, Ivor Novello’s, BMI Awards, ASCAP awards, Scottish Album of the Year and have been nominated for Mercury’s and Grammys.